Professional Web Design & Development

The internet has grown by leaps and bounds but this has brought about a lot of competition for websites vying for high ranking position in search engine result pages. Effective design and coding practises must be adhered to so that the website functions effectively for your business.

Based on our experience and research on effective design practises on consumer surfing, searching and conversion patterns, our design team is able to create websites that both attract visitors and also function effectively to convert.

1. Importance of coding and its effect on Search Engines

The aspect of web design that many overlook is the coding of the website. It becomes a case of, as long as the site looks good aesthetically, I am happy with it. However, that is not how Search Engines view sites.

Notice the difference in how both browsers view the same site. The Lynx browser displays sites exactly how search engines (spiders that crawl and index sites) view websites. This is why coding becomes important as images are not displayed and the spiders just read the text and the respective code.

2. Common issues faced by businesses’ getting a website

We have far too many clients who come to us after having a site designed to update the code for improved SEO – they discovered that after being online for 6 – 12 months, they were not attracting a lot of visitors and that their website was lost in the albatross of search results. Most of these cases that clients face could have been easily avoided.

COMMON ISSUES

1. Monthly web design services
2. Inexperienced designers and/or users who take on creating a website as a do-it-yourself project
3. Independent contractors / moonlighters that offer these services at unbelievable prices – we compare this to finding a brand new Ferrari for only $1,000 – some deals are unbelievable for a reason.

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